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About Us

Alpha male grooming, Newcastle, was created in July 06 to fill the fast growing male grooming market. Thanks to Lee Hetherington the architect behind the AMG revolution, men can enjoy all aspects of male grooming under one very stylish roof.

 

The salon itself is calm and airy and not in the least bit pretentious. Men from all walks of life mingle happily under their shared goal of looking and feeling their very best. The staff at AMG has over 60 years combined experience in the hair and beauty industry. This combined with the welcome given by all AMG staff immediately puts you at ease. Alpha male grooming offer's a wide range of grooming services and with their aim to provide their clients with the very best experience whilst at AMG, they provide the northeast with the missing link!